Data vs. Insights

We found this article on LinkedIn (by the way, found us on there yet?)


Four Data Lessons for Brands from History

These lessons apply to computational modeling and simulation as much as any other data collection, and the how to turn data into insights:

1. Don’t rely on intuition

2. Collect data in the simplest manner that answers the question

3. Focus on the representativeness of the data

4. Data alone are worthless, analysis is key

And one of the best quotes about data vs. facts

“Science is built of facts the way a house is built of bricks: but an accumulation of facts is no more science than a pile of bricks is a house.”  –Henri Poincaré


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