Rockets, Failure, and Vision

SpaceX and Elon Musk have highlighted this video over the last few days, and it is very entertaining to watch. People talk about building organizations where it is OK to fail, but often that lip service isn’t really built into who they are. This video puts it front and center and to jaunty marching music as well!

“Well technically it did land… just not in one piece.”

Try again.

“Look that’s not an “explosion” it’s just a rapid unscheduled disassembly”

And again.

“Entropy is such a lonely word” <— my favorite line of the whole video

Learn and adjust.

Try again.

“The course of true love never did run smooth.”

The one that really got me was running out of propellant a mere 20 feet off the landing. After 99% of the test was compete and successful. What a punch to the gut! But what to do? Try again.

The point of sharing this may have been to embrace the failures along the journey, and maybe to destigmatize those less than ideal endings, but when it was all compiled together, I saw tenacity. Tenacity through expensive and spectacular failure. A real drive to an amazing vision. Vertical landings of a reuseable spacecraft? Science fiction no longer. Know where you are going and work your butt off to get there. Or as Gary Vaynerchuk says- hustle. Just know where you are hustling to.

“The course of true love never did run smooth.”

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